Web 2.0 for Business (is it time for your business?)

2008-12-28T12:37:00.004-07:00

This is in draft and is only an example of how the world is changing - please post your response.

Personal use of technology is allowing and encouraging society to change an an exponential rate, and in a way that we have never seen before. There have been other communication technology revolutions such as the Printing Press, Radio, Television, Mobile phones, and the Internet. However, each of these required significant capital to use effectively. Sure mobile phones and the P.C. allowed additional flexibility to our communications - but they didn't fundamentaly change (yet) how we do business.

The playing field has now changed - most of us simply don't realize it yet. Is it possible that the "printing press" is obsolete? How often do you use your fax machine now? Is it conceivable that "mainstream media" could go the way of the dinosaur? Where do you now receive your news?

There is no doubt that there is a generational divide but it is not as dramatic as you may think. A columnist in the Wall Street Journal stated that people over 35 "just don't get" on-line social media and I can attest that after speaking with hundreds of business leaders and activists over the last year that resonates with me. But how do we then explain the hundreds of people in their 70's in Denver alone that have a facebook profile?

Now one person (if their message is strong enough) can reach millions and they can do so in a public library anywhere in America. How is that currently changing the world? It is happening now you just don't believe me yet.

The current economic conditions are going to force a more rapid change in the business world - watch, read and debate me on this and other issues in coming days....

(ran out of time for this draft)

If you found then read this - please contact me with how and why.

Thank you.

John Brackney
President and CEO
South Metro Denver Chamber
jbrackney@bestchamber.com
http://www.bestchamber.com/