This is in draft and is only an example of how the world is changing - please post your response.
Personal use of technology is allowing and encouraging society to change an an exponential rate, and in a way that we have never seen before. There have been other communication technology revolutions such as the Printing Press, Radio, Television, Mobile phones, and the Internet. However, each of these required significant capital to use effectively. Sure mobile phones and the P.C. allowed additional flexibility to our communications - but they didn't fundamentaly change (yet) how we do business.
The playing field has now changed - most of us simply don't realize it yet. Is it possible that the "printing press" is obsolete? How often do you use your fax machine now? Is it conceivable that "mainstream media" could go the way of the dinosaur? Where do you now receive your news?
There is no doubt that there is a generational divide but it is not as dramatic as you may think. A columnist in the Wall Street Journal stated that people over 35 "just don't get" on-line social media and I can attest that after speaking with hundreds of business leaders and activists over the last year that resonates with me. But how do we then explain the hundreds of people in their 70's in Denver alone that have a facebook profile?
Now one person (if their message is strong enough) can reach millions and they can do so in a public library anywhere in America. How is that currently changing the world? It is happening now you just don't believe me yet.
The current economic conditions are going to force a more rapid change in the business world - watch, read and debate me on this and other issues in coming days....
(ran out of time for this draft)
If you found then read this - please contact me with how and why.
Thank you.
John Brackney
President and CEO
South Metro Denver Chamber
jbrackney@bestchamber.com
http://www.bestchamber.com/
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John – I appreciate your initiative to promote consideration of emerging tools of communication and collaboration. Your actions are motivating me to do the same.
ReplyDeleteIt’s been my experience over the years that most of us tend to overestimate the effects of change in the short run, but underestimate it in the long term. We now take the Internet for granted after using it for years, yet we are continually surprised by what is being built on top of it that we will someday routinely utilize.
Large companies scan daily blog forums including Twitter, Facebook, etc. looking for any comments about them. If comments are found, these companies may respond directly with an offer to fix whatever the problem is or provide some sort of recognition for positive comments. That’s how important and powerful at least some companies think technology-supported grassroots opinion-forming has become.
In Twitter’s short life, it has gone from another social networking tool to serving as a customer service platform for some enterprises. Capabilities that large companies have installed for millions of dollars are now available to businesses for next to nothing . . .
I look forward to a continuing discussion on this topic.
Totally agree
ReplyDeletePrint is stone dead
The head just doesn't know it
We used to spend $25K a month on the yellowpages now less than half and our website pulls 100 times more.
Google used computer in Denver
Great topic
(got here from facebook)
Mark Hope
Action Computers